Export Formats in 2026: A Simple Decision Guide

Choosing the right format is the difference between smooth playback and constant support requests. This guide keeps it simple.

For social

Prioritize fast loading. Use smaller sizes and balanced quality. Test on mobile devices.

For web delivery

Balance quality and size. Use a widely compatible format and moderate bitrate.

For archive

Preserve detail. Use higher bitrate and store the original master separately.

Quick checklist

• Where will this file live?
• What is the size limit?
• Which devices will play it?
• Do we need maximum compatibility?

Summary

Pick the format based on destination, not habit. A short test export saves hours later.